A reminder as we venture out in society post COVID lockdown


And by mid April everyone over 18 will be rushing to get their shots. This is a wonderful thing. Truly.

But let us not be so excited to re-integrate into society that we go buck wild with our enthusiasm. The temptation to over consume is very real, and the influences to do so will be on high frequency. Marketing will be “full steam”, and in our enthusiastic state we are more vulnerable than ever to such marketing. Business want to make up for losses they have suffered. While I sympathize with that (particularly small businesses), this still doesn’t justify selling/buying things that don’t add value.

Instead, lets let our enthusiasm fuel us to make up on EXPERIENCES we’ve lost, PEOPLE we haven’t seen. THAT is, and always has been, where the value is (COVID or no COVID).